Welcome back - in Part One of Define Your Unique Core Differentiators we discussed what makes your business different and the need to communicate those UCDs.  In today's blog we'll discuss how to discover your UCDs and ensure that they are the core … [Read more...]

Perception Is The Reality—People Buy Based On Differences They Perceive Imagine you’re very hungry.  You’re walking down the street and you see two delicatessens right next to each other. The one on the left looks like an average deli—reasonably … [Read more...]