Everyone loves a story. It’s why movies are still big business and many of us spend hours on the couch binge-watching our favorite television shows. What’s important to keep in mind — and to remind your sales team — is that effective storytelling can … [Read more...]
Is your business tracking website metrics?
In today’s data-driven world, business owners are constantly urged to track everything. And for good reason — having accurate, timely information displayed in an easy-to-understand format can allow you to spot trends, avoid risk and take advantage of … [Read more...]
Is your business tracking website metrics?
In today’s data-driven world, business owners are constantly urged to track everything. And for good reason — having accurate, timely information displayed in an easy-to-understand format can allow you to spot trends, avoid risk and take advantage of … [Read more...]
Shed light on your organization’s future with a shadow board
It’s unlikely that any employer — be it a for-profit business, nonprofit or some other kind of organization — will look the same in five or 10 years as it does now. The COVID-19 pandemic has taught us just how rapidly change can occur when driven by … [Read more...]
5 questions to ask about your marketing efforts
For many small to midsize businesses, spending money on marketing calls for a leap of faith that the benefits will outweigh the costs. Much of the planning process tends to focus on the initial expenses incurred rather than how to measure return on … [Read more...]
2021 – 08/12 – How to keep executive compensation “reasonable”
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